Stories•Founder Stories

Holy Sip!: the coffee cart that sells merch after the market closes

A weekend coffee cart turned its regulars into fans, and its fans into customers.

by Soshi TeamOct 11, 2026 · 4 min read
The Holy Sip! coffee bar

Regulars wanted more

Holy Sip! is a coffee cart that pops up at weekend markets. Regulars kept asking for mugs and hoodies with the logo on them.

A shop that never closes

Instead of hauling boxes of merch to every market, Holy Sip! put its mugs, hoodies and totes in a Soshi shop. A QR code on the cart points to it.

The cart closes at 2pm. The shop doesn't. Every order is made and shipped for them.

What worked

  • A short, loud name that looks great on a mug
  • One product for every price: a sticker, a mug, a hoodie
  • Limited seasonal drops that give regulars a reason to check back

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